What Leadership Skills You Should Develop Based on Desiree Perez’s Success

Desiree PerezIf you’re a dedicated, determined, and ambitious woman looking to have a successful career, then you likely pay attention to a lot of the other women leaders in the world. After all, there never seems to be enough of them. One of those leaders that you should your attention on is Roc Nation’s Desiree Perez. She’s the COO at Roc Nation and has been here for a decade. Before that, even, she was part of a smaller business that was no less successful. The music industry can be one of the toughest places to find success as a woman. For those who want to make a successful career for themselves, you need to develop and this key leadership skill as demonstrated by Desiree Perez.

At her very heart, Desiree Perez has been able to have an almost uncanny ability to innovate. She sees something that could be improved and she devotes her full attention to seeing that become a reality. New artists, new partnerships, new services are all aspects that she considers in order to keep making Roc Nation relevant to its listeners and fans. With innovation comes success.

Desiree Perez

Guilherme Paulus: Challenges in Tourism and Hotel Industries and How to Overcome Them

When you talk about tourism and hotel industry in Brazil and Latin America, you are talking about Guilherme Paulus. For the last twenty years, Paulus has been able to revolutionize the tourism sector in this region to make it a business fortune. CVS Tours and CJP Hotels are popular tour and hotel companies around the world thanks to Paulus extensive marketing and commitment. The two companies, under his stewardship, have been able to move into the international stage where they are competing with other heavyweights from Europe and the United States.

Despite the massive success that Guilherme Paulus has been enjoying in the last twenty years, he is well aware that hotel and tour industry is not for the faint-hearted. He notes that these industries are full of challenges and the only succeeding company has to accept challenges as the only way to learn. People’s tastes and preferences keep on changing, and therefore, the way food and other services are prepared in the hotel has to change. Customers want to be highly engaged in what they are consuming, which has become a challenge to the hotel industry. Only a few customers will comfortably eat food without asking curious questions about the ingredients and method of preparation. To know more about him click here.

In the tour industry, one of the standout challenges that Guilherme Paulus notes is that this is one of the most competitive industries around the world. Tourism is a major industry, which means that some countries have an added advantage over Brazil as tourism destinations. For example, most of the East African countries outshine their competitors due to the extensive savanna, the big five and other wild animals, and the natural physical features such as the Rift Valley, Mount Kilimanjaro, and coastal beaches.

Guilherme Paulus continues to highlight that extreme competition and the changing consumer tastes and preferences have not hindered success in both hotel and tour industries. It is a challenge that most companies have accepted and have formulated strategic plans to remain relevant. One of the strategies that Paulus uses in his companies is ensuring that CVC Tours markets unique attraction sites in Brazil such as the Amazon forest and Amazon Rivers, which are major tourist attractions around the world.

Matt Badiali- An investment advisor with a difference

Matt Badiali is now a leading investor in the United States. He is one of the best investors who deal with natural resources. This is an area that very few prosper in due to lack of the right information. Investing in commodities needs a professional who is well informed about mining processes and what factors influence the prices of these resources. For many Americans, expertise in this field is not common and therefore making profitable investments is a hurdle. However, luckily there are people who possess the requisite knowledge who are interested in helping those with little experience. One person who has shown diligence and great success in making these investments is Matt Badiali.


Matt Badiali is an expert in natural resources investments and mining. He holds a bachelor degree in earth science and a masters in geology. From his academic background, it is clear that he has everything needed to succeed in this business. He understands how the mining operations are done and therefore can guide his follower adequately on what they should do and not do. He is able to make his own analysis based on the raw data derived from the markets. He does not need anyone to interpret data on his behalf.


Matt Badiali has been dealing with natural resources since 2004 when he delved into the investment sector. Since then, he has proved his understanding of this industry because he has everything needed to become successful through his impeccable track record. He has made investments at a time when others were watching from the sidelines and still made huge profits- this was during the financial recession of 2008-2009.

Matt Badiali

Matt is ready to change the way the average investors in the United States do business. It is through such efforts that he believes that a majority of Americans will get financial freedom. Profitable investment is one of the best ways through which one can become financially independent. By following Badiali, one would be making the right decision that will lead to the much talked about financial freedom which is a mirage to many.


Dr. Ira Kirschenbaum’s Career in Orthopaedics

Dr. Ira Kirschenbaum is a fully accredited orthopedic surgeon in the medical industry by all relevant authorities. He is an orthopedic surgeon and chairman at Bronxcare Health System in New York. His expertise is renowned in joints and bones surgeries involving knee, shoulder and hip replacement.

Orthopedics is the branch of medicine that specializes explicitly in the correction of bones, muscles, and ligaments. Dr. Kirschenbaum’s mainly concentrates in correcting orthopedics problems related to patients who were born with the conditions, but he sometimes performs surgeries on sportsmen and women in New York and has been practicing medicine for more than 20 years.

A brief background of Dr. Kirschenbaum

Dr. Ira Kirschenbaum studied for his undergraduate degree at Brown University and then attended Albert Einstein’s College of Medicine. He later studied at Rothman Institute after completing his residency and continued to earn his fellowship in reconstructive surgery and hip and knee replacement at Thomas Jefferson University. His experience in orthopedics has led him to earn a unique reputation as a surgeon.

Dr. Ira Kirschenbaum has impressive leadership skills in operations, innovative designs and information technology. He has also lectured and offered and offered peer reviews to different scientific journals in orthopedics and also enjoys affiliations with other hospitals including See hospital.

Dr. Kirschenbaum’s career in Orthopaedics

Ira is one among other eleven orthopedic surgeons at Bronx- Lebanon Hospital Centre Health Care System. Before his current position at Bronxcare Health System, Dr. Ira Kirschenbaum worked at the Kaiser Permanente System as the Chief of Adult Reconstructive Surgery. Kirschenbaum also owned his private practice where he took care of over 500 patients annually. Medscape, which was later bought out by WebMD is one his achievements, having been part of the team that developed the system.

In his position at Bronxcare Health System, Dr. Ira Kirschenbaum is considered to have allowed for an increase in outpatient and surgical cases and is a member of the American Academy of Orthopaedic Surgeons since 1995. Other notable positions that he has been a part of in the medical industry include Chief Technology Officer for the Swiftpath program, Orthopaedic Consultant to Stryker Corporation and Managing Director at DTC Healthcom.

Read more about Dr. Ira in an interview he gave recently https://ideamensch.com/ira-kirschenbaum/

Steve Lesnard and Athletic Savvy

Steve Lesnard is a man who is a highly familiar face within the sports community. He used to work for a prominent sports company as well. He had a respected position with the firm. Lesnard’s background in the sizable athletic marketing universe has spanned many years at this point. He’s employed technical promotions and big data assessments as a means of giving consumers five-star offerings.

Steve Lesnard has been thinking about athletics since he was a youngster. He was reared in France in both Corsica and Paris. He discovered so much about business matters while there. He put a lot of care into global business subjects, too. Despite that, education was in no way the only thing he pondered as a pupil. He managed to put effort into honing his relationships and skills that involved the sports realm. He relocated all the way across the pond to America not long afterward. His objective then was to secure an entrepreneurship MBA (Master of Business Administration) degree.

Once Steve Lesnard was through with his thorough education, he landed a job with Wolford. He become a marketing director for the high-end fashion brand. His job with Wolford was in New York, New York. He remained with it for around 12 months total. That’s when he decided to go into a bona fide source of enthusiasm for him. That was the vast sports sector. His initial major sports job involved the Olympics in Nagano, Japan. He was in charge of handling contracts for athletes. He did a lot of work that involved setting up products that were specific to certain times of the year as well. He helped create products that appropriate for all kinds of exceptional athletes. He states that he got a substantial education throughout that time period. Lesnard did so much over the course of the following 20 years. He did a lot that pertained to management and marketing. He was at the helm of a variety of campaigns that were part of the Olympics. This professional thinks that people should be straightforward any time they come up with any marketing methods.

Find out more about Steve: https://www.producthunt.com/@steve_lesnard

Looking Into the Contribution of José Auriemo Neto at JHSF

JHSF is a Brazilian company operating under various sectors such as shopping centers, hotels, airports, and real estates. Founded in 1972, the firm focuses on high-income investments and recurring income activities from the investments. The company operates in the United States, Uruguay, and Brazil. It is known to be the first real estate corporation to specialize in recurrent income activities in real estates, shopping malls, airports, hotels, and development of public projects. Throughout its operation, the firm has successfully constructed over 6 million square meters of construction, with a market realization of R$1,20 billion.

The history of JHSF dates back to 1972 when it merged its five operational businesses from Sao Paulo, Salvador, Manaus, Punta del Este, and New York to make the modern corporation. It has four departmental sections; Malls, Hotels & restaurants, incorporations and business airports. Apart from real estates, JHSF has prioritized its operation on development and administration projects such as the Catarina Executive Airport and Fashion Outlet. This has led to a substantial increase in the revenue of the firm. Since 2007, the firm has been open to potential investors with shares sold at the BM & Bovespa’s Novo Mercado.

More about the CEO of JHSF; José Auriemo Neto

José Auriemo Neto is a Brazilian executive serving as the CEO and Chairman of JHSF Participacoes, which focuses on commercial and residential properties in Sao Paulo, Brazil. He has been in the forefront to see the success of the firm in its interest in hotels as well as public office buildings and development projects. He is responsible for the establishment of the firm’s shopping detail which includes the remarkable Cidade Jarding shopping mall in SA, Metro Tucuruvi, Bela Vista and Pontra Negra complexes in Salvador and Manaus.

José Auriemo Neto received his degree from Fundacao Armando Alvares Penteado University in Sao Paulo before joining JHSF in 1993. In 1997, the company established a parking lot management company named Parkbem. As a result of the success of Parkbem, the company decided to venture into shopping centers. José Auriemo Neto was given the mandate to oversee the construction of the first shopping mall, Shopping Santa Cruz, which turned to be a success too.

Learn more: http://www.catarinajhsf.com.br/jhsf

The Supreme Guide In Enhancing Your Media Outreach Tactics

You are a new on the internet business that has a great site. Part of your marketing strategy is to supply your desired audience engaging content.

Currently what? Have you any kind of concept that networking outreach is a considerable part of your ad campaign?

What is a media outreach?

The most vital purpose of every internet business is to target the visitor that could be considering their products and also brand, and that will get from whatever they need to offer. However, concentrating just earnings can not provide you with the advantages that you are seeking.

Media outreach is a critical part in the effective advertising and marketing technique of each brand. Here, the focus will certainly be routed to journalism, including blog writers, blog writers, and publications. Evaluating your project to the media indicates, developing content your designated audience and their subscribers will undoubtedly take pleasure in, so the two of you can profit out of it.

The way to obtain effective media outreach?

Assembling your media outreach methods can ensure:

  • You’ve got better internet visibility and presence.
  • You reach a more comprehensive target audience.
  • People today depend on you better.

Below is a step-by-step overview on how you can boost your media outreach and leverage on its benefits:

Plan your news releases.

Prior to releasing your narrative for the media, see to it that every little thing is set up. Have you mentioned the critical audio speakers or business leaders as well as requested their approval to market the information? Assemble the crucial multimedia info that’s necessary to the narrative. Make certain it’s accessible so the press reporters will not be asking for extra details.

Produce a draft.

Compose a narrative. Clarify on the replies and also define all of the details. Include a quotation or 2 to include authenticity and motivate the description. You need to discuss the advantages that the target market will obtain as that supplies the press reporters the major factor they must share your very own story. Do not ignore journalism call, so that they can connect with the perfect individual if they desire additional sources or advice.

Be an amazing author.

As an example, attempt to angle your details in a manner you will certainly perhaps tell exactly how your service started. You may state your Dunkin Donut business started as a family dish made by your granny, as well as her grandchildren handle the company.

Just telling about just how energetic your company is, or when you started as a corporation won’t acquire anymore. Take into consideration methods to transform your basic info into something imaginative.

Who is the media call?

Entire details is vital to ensure seniors can reach them out for any inquiries as well as added details.

An organisation could disperse the launch by themselves or make use of a supply service to make it to the media. The benefit of utilizing their options, including using a link with networking, information electrical outlets and also reporters, measurable benefits and also reaching target audiences.

Do not be prevented.

Do not be disappointed if the media which you need will not ensure your story. Occasionally, you’ll obtain more rejections than approval. You require to take it within the company instead of individual. Instead, focus on reaching out to your goal colleagues as well as establish your relationship together. Keep in mind that media outreach is a procedure, as opposed to a single shooter.

Every little thing you need to know:

Media outreach is a problem of building connections. It isn’t just pitching appropriate news release to the media and also press outlets, calling unfamiliar people to adhere to or talking about their websites. If you are significant about your ad campaign, you need to work on your media outreach approaches.

Sentinel Acquires Holley from Lincolnshire Management

October last year, Lincolnshire Management declared that they had sold off Holley Performance Products to Sentinel Capital Partners. The terms of the acquisition remained undisclosed. Sentil merged Holley with one of its affiliates, Draven Performance Brands.

Holley, founded in 1903, is a world largest manufacturer, designer, and marketer of branded products catering to the growing automotive aftermarket. For over 100 years, Holley Performance has acquired a steady and developing consumer relationship, and this accomplishment has been driven by in-depth product knowledge and service expertise. The organization has become synonymous with American performance vehicle culture. Through Holley Performance’s history, it has partnered with industry leading brands most remarkably ACCEL, Mallory, Hooker, Wei, MSD, Superchips, Racepak NOS, Hays to name a few.

T.J Maloney, the CEO and Chairman of Lincolnshire management described Holley as a compelling investment opportunity with leading product portfolio, excellent management team, and outstanding brand strength. He further added that they had worked with Holley’s team to executive aggressive sales and marketing strategy to increase significant growth. This was established by investing significantly in new product development since their partnership hence expansion in Holley’s performance for the past several years.

Ben Bartlett, a principal at Lincolnshire management, identified Holley as an iconic brand that was capable of compelling innovation through product development and genuine cultivated connections with consumers across the industry. He said that the two teams had done an incredible job of bringing changes in technology and widening consumer options. As a result, revenues tripled, and earnings increased significantly.

Additionally, Tom Tomlinson commended Lincolnshire management for the excellent understanding of Holley’s business, products and customers. He mentioned how for over five years, Lincolnshire has understood the complexity of their issues and contributed meaningfully towards the growth of Holley.

Lincolnshire management, the New York-based private equity firm, was founded in 1986. The firm primarily focuses on acquiring and investing in rising middle-market companies. The firm has invested in a wide array of industries through more than 70 acquisitions in the last 26 years. Lincolnshire Management manages over $ 1.7 billion worth of private equity capital.

Get Lincolnshire management location here https://www.mapquest.com/us/new-york/lincolnshire-management-273481737

Alastair Borthwick Works as the Author of Classics in Two Different Fields

Most individuals consider themselves lucky to write a classic in just one genre. However, Alastair Borthwick created two classics in very different areas. The first classic is Always a Little Further, which was published in 1939. The book focused on a carefree number of years that Borthwick spent mountaineering in the highlands of Scotland. It is full of adventure and humor where he describes encounters with hawkers and tinkers as well as the usual youth shenanigans. The book also includes a journey to Ben Nevis where he boarded a lorry filled with dead sheep.

The classic describes the initial grass-roots movements into the hills of Scotland. Ever since it was published, Always a Little Further was known as a classic of outdoor literature. The book is remembered for its humor, memorable characters and Alastair Borthwick’s vivid descriptions which always made the classic more interesting than other novels on mountaineering and climbing during the time.

At first, Faber and Faber declined to publish the classic because they were not impressed with the new writing style and unique subject content. However, T.S. Elliot, who served as a member on the board of directors, insisted that the book should be published.

Alastair Borthwick’s second classic, Sans Peur was published in 1946. The book is also as popular as the first one. San Peur was written immediately after World War II, and it contains graphic detail and a sense of immediacy. Alastair had experienced a lot of incredible events during the war and was talented enough to recapture and describe this series of events accurately. Sans Peur was well received, and in 1994, it was republished with the title, ‘Battalion: a British infantry unit’s actions from El Alamein to the Elbe, 1942-1945′. The book received excellent reviews and widespread acclaim, now preserved as a non-fiction war classic.

In the 1980s and 1990s, Alastair Borthwick’s books were re-issued, and he enjoyed immense acclaim especially in the outdoor community. He also enjoyed the recognition along with Tom Weir, Seton Gordon, and Bill Murray, who were among the great celebrants of his home country’s highlands.


OSI Group Alongside McDonald’s

The relationship between OSI Group and McDonald’s is as old as the McDonald’s franchise. The first golden McDonald’s arches went up in 1955 in Des Plaines, Illinois. OSI Group’s roots started all the way in 1909 in Chicago, Illinois. Though OSI Group is older, people are far more familiar with McDonald’s.

Still, the partnership’s history is a long and interesting tale that beings with the American dream. OSI started out as a butcher shop owned and operated by Otto Kolschowsky. Otto immigrated to the United States in hopes of finding a better life. Two years after immigrating, he moved to Chicago and opened a butchery and meat retail store.

He lived and worked comfortably in the Oak Park community until the end of the First World War. Around that time, his business beyond his little store, so he moved operations to the Maywood community and a bigger facility. He also expanded into the wholesale business side of the industry.

As his company continued to grow, he solidified his place in the community. For Otto, growing the business was a side effect of helping the community. He wasn’t too business-oriented, which allowed him to form lasting relationships with local farmers and partners.

Later, his sons adopted that same mentality, but with the added desire to grow their company beyond the Midwest. They never stopped serving their community and helping when people needed help. Yet, when they took over, they made expansion a priority and jumped at the opportunity to form a partnership with Ray Kroc.

Kroc is the founder of McDonald’s, and he wanted Otto & Sons to be his first supplier. The brothers agreed before fully understanding how difficult it would be providing Kroc’s restaurants with fresh ground beef. Kroc focused on providing customers with the best experience through hamburgers, so he burned through many of his suppliers quickly.

After dedicating entire factories to McDonald’s, OSI Group became just as nationally and internationally success as the restaurant. Today, OSI has 62 facilities in 17 countries.

Learn more: https://www.inc.com/profile/osi-group