Australia has recently seen their very own Honey Birdette launching a website directed at the United States. There are also plans to expand towards the United Kingdom and Europe in general. The brand has plans to increase the number of stores they have in their UK portfolio. At the moment there is only three, but by the end of 2018, there could be as many as 40.
International Brand Growth
The Honey Birdette brand was born in Brisbane in 2006, and it was the brain child of Eloise Monaghan. The United States online shops were opened when the sales rose by as much as 374% over a period of 12 months. Now there is a different platform allowing people to not only shop but to have a better experience. It will allow deliveries to be faster and in some cases even free (over orders of 50$). The return policies will be more flexible, and the range for US clients will expand.
New shops will be opened in the US after the online success after the UK store count goes up.
The first shop Honey Birdette had outside Australia is located in London. Later two more stores opened their doors to customers. Covent Garden, Leeds’ Victoria Gate, and Westfield White City all proudly carry the Honey Birdette name.
Unapologetic and Sensual Experience
Honey Birdette is an Australian boutique. It saw its beginnings during a chat between two friends enjoying a glass of champagne. They were talking about the almost impossible task of finding the right kind of lingerie and then set out to change it.
The boutiques are exclusive, sensual and lush in interior design. They allow their customers to have an experience during their shopping trip. They can leave with some lovely pieces and good memories about the time they spent in one of the Honey Birdette boutiques.
It is style and sophistication all in one wrapped with a bow.