Category Archives: Advertising firm

Understanding The Advertising Industry Through Jose Borghi

Jose Borghi is the CEO and founder of Mullen Lowe, a Brazilian advertising firm. He is responsible for heading one of the most influential and powerful marketing companies with regards to commercial publish and this has led to him being respected and looked up to by many people. His opinion counts as many young people want to be him thus look up to him for inspiration. When it comes to promotions and ads, Jose Borghi is the man behind most of them due to his ability to create and produce a marvelous ad. His ambition began when he was in high school the moment his sister took him to a local theater where some ad screenings were being done. When many people hear about how his career journey began, they believe it was destiny trying to work its way. From the beginning, Jose didn’t know what career path he wanted to pursue but everything changed when he left the local theater with his sister. Everything about that day fascinated Jose, and he decided that he would pursue marketing as a profession .

Having being born in PresidentePrudente, Borghi joined the Pontifical Catholic University and earned his degree in Advertising and Propaganda. Immediately after graduating, Borghi began his career journey by working at Standart Ogilvy agency. While at the agency, Jose learned everything he though he needs to learn about the advertising industry and how one can maneuver it before he decided to take a risk and start his own company. He joined hands with his friend, Erh Ray and together formed BorghiErh , after their names. It was not easy for them as they had to start the company from scratch as they had no financial support, investors nor mentors. Regardless of this, the two were able to make it with the help of their hard work, careful planning, and diligence. Erh decided to sell his shares and Borghi became the only leader of the firm and changed the name to Mullen Lowe after Borghi joined forces with Mullen Group. Through his career journey, Jose has learned how important it is for someone to be ambitious and willing to work hard. He says that actually hard work and determination pays .

About José Henrique Borghi: https://www.youtube.com/watch?v=CBZUAB2iP5o