Category Archives: Advertising

Lori Senecal Is Working To Raise Entrepreneurial Leaders For CP&B Global

The end of 2017 is fast approaching and as it does, the reign of CP&B Global CEO is also coming to an end. Lori Senecal has worked for the business since March of 2015. Her role within the company was to serve as president and CEO for the MDC Partners Network. She continues on in the role of CEO for CP&B.

The perfect role for Lori was the new role that the company took on. The agency has the needed flexibility and versatility that is needed for the entrepreneurial start. The co-founder and the chairman said of the position that Lori Senecal took in the company.

The main highlight that she will be remembered for while working at the agency is the acquisition of the American Airlines contract. She was able to snag the account away from the advertising agency of TM. Which has worked with the airline business for more than 25 years.

With the structure in place, Lori and Chuck Porter were coming up with a leadership team that is ready to make the important decisions about the business and that will lead the new teams to a level of success not previously reached.

According to Campaignlive, the transition for Lori was always to be in the position for a temporary period. She never wanted to join the team and continue pursing it. She always wanted to hand the teams over to someone else once the business picked up and once the business had proven to be successful once more.

The new teams being led by Lori Senecal started taking shape when Danielle Aldrich was recently placed in the position of president of CP&B West. She is over seeing the branches in Boulder as well as in Los Angeles. She previously served as just one of the two people that were in charge previously for Boulder. Lori was also credited for acquiring the account of Hershey’s during her reign.

Lori has worked hard to place entrepreneurs in positions that they are passionate about while they were starting to lead the 10 offices around the world. They learned early on that the regional leaders are better served when resources are shared across the board. Follow her on Twitter

See more: http://www.adweek.com/tag/Lori-Senecal/

Understanding The Advertising Industry Through Jose Borghi

Jose Borghi is the CEO and founder of Mullen Lowe, a Brazilian advertising firm. He is responsible for heading one of the most influential and powerful marketing companies with regards to commercial publish and this has led to him being respected and looked up to by many people. His opinion counts as many young people want to be him thus look up to him for inspiration. When it comes to promotions and ads, Jose Borghi is the man behind most of them due to his ability to create and produce a marvelous ad. His ambition began when he was in high school the moment his sister took him to a local theater where some ad screenings were being done. When many people hear about how his career journey began, they believe it was destiny trying to work its way. From the beginning, Jose didn’t know what career path he wanted to pursue but everything changed when he left the local theater with his sister. Everything about that day fascinated Jose, and he decided that he would pursue marketing as a profession .

Having being born in PresidentePrudente, Borghi joined the Pontifical Catholic University and earned his degree in Advertising and Propaganda. Immediately after graduating, Borghi began his career journey by working at Standart Ogilvy agency. While at the agency, Jose learned everything he though he needs to learn about the advertising industry and how one can maneuver it before he decided to take a risk and start his own company. He joined hands with his friend, Erh Ray and together formed BorghiErh , after their names. It was not easy for them as they had to start the company from scratch as they had no financial support, investors nor mentors. Regardless of this, the two were able to make it with the help of their hard work, careful planning, and diligence. Erh decided to sell his shares and Borghi became the only leader of the firm and changed the name to Mullen Lowe after Borghi joined forces with Mullen Group. Through his career journey, Jose has learned how important it is for someone to be ambitious and willing to work hard. He says that actually hard work and determination pays .

About José Henrique Borghi: https://www.youtube.com/watch?v=CBZUAB2iP5o