Category Archives: Beauty Business

Get Your Unicorn On With Lime Crime

With the new fascination with everything unicorn, it should come as no surprise that the best in the beauty business are finding ways to incorporate this into their looks, and their products. One cosmetic brand known for its vibrant and colorful lip and eye shades has taken their dive into the whimsical land of fantasy hair. Doe Deer, CEO of the brand, has long referred to her customers and fans as unicorns, because of her belief that they, like unicorns, are bold, beautiful, and free. Her goal has always been to inspire others to be themselves, no matter how different, you are unique. Since its launch in the fall of 2008, Lime Crime has committed themselves to creating unique, eye-catching shades for their followers in the form of lipstick and eye shadow, but no look is ever complete without unicorn hair!

After three years of planning, the makers behind the thriving cosmetic line are ready to introduce the new addition to the cosmetic color family. After launching their first thirteen shades of hyper-performance hair color, they have just released a second influx of bold, vibrant colors. In addition to the eight new colors, customers also now have the option of choosing between two different formulas. For more vibrant, fully saturated colors, try the full coverage formula, and for a more soft and subtle, go for the tint formula. Each shade s formulated to start out vibrant, and fade naturally over time.

As always, all Lime Crime products are certified 100% Vegan and cruelty-free, giving fans a chance to experiment with their look, without the unnecessary harming of animals. With more than 20 shades to choose from, there’s sure to be a look for everyone. So, go ahead, take a dive into the land of fantasy, and get your unicorn on with Lime Crime.