Category Archives: Brazilian Real Estate

José Auriemo Neto And JHSF Built Brazil One Building At A time

José Auriemo Neto, a Brazilian, attended the Fundação Armando Álvares Penteado University in Sao Paulo and is the Chief Executive Officer of JHSF Participacoes SA., (JHSF), a real estate company. JHSF was a family-owned business, which was founded in 1972. Auriemo Neto worked beside his father, Fábio Auriemo, who was then the president of the developer, JHSF.

JHSF and José Auriemo Neto became prosperous, one building at a time. For example, he wanted to convince his father to develop an 80,000 square foot lot to build a deluxe complex. His father demurred, not liking the idea of the development. But Auriemo Neto persisted, and as a result, one the largest complexes in Brazil stands on that vacant 80,000 square feet of land. In the first six months after the complex was completed, JHSF earned R $156 million (Brazilian Real dollars)

Then, Auriemo Neto took on the position of the CEO of JHSF which is based in Sao Paulo, Brazil. JHSF develops and manages high-end shopping malls, upmarket apartments, luxury hotels and an international business airport located in Sao Paulo.

JHSF developed the Shopping Metro Santa Cruz and integrated a public transport network with a private shopping complex. Auriemo Neto developed well-known complexes which include the Iguatemi Shopping complex in Sao Paulo, the General Motors racetrack, the Shopping Metro Santa Cruz, Fasano Hotels and Restaurants, and Shopping Ponta Negra.

Brazil’s urban outlook was changed by José Auriemo Neto and, in part, he has improved New York City. In 2015, he moved his entire family of four children to New York City and managed the construction of a high-rise building on Fifth Avenue, facing Central Park.

José Auriemo Neto has extended his reach beyond the real estate business and has partnered with Brazilian brands such as Reebok Academy, Cinemark, and Montblanc.

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