People these days have a lot of funny ideas about fashion. One thing that they think about which is rather funny is how certain aspects of fashion are changing in ways that are bad. One example is that people are saying that men’s fashion is edging a little bit towards the feminine. However, people who study the history of fashion are going to find that a lot of the items that are considered feminine today were actually masculine back in the day. Another issue that should be considered is that fashion for men and masculinity as a concept has been very restrictive lately compared to a few centuries back when men had fashion that was every bit as varied as the women according to pando.com.
Don Ressler, being passionate about the fashion industry has studied the history. Therefore, he has a better grasp of where fashion is going and where he can take it. His aim is to bring diversity to fashion where it is lacking. He has already tackled sportswear. As of right now, his sportswear efforts have turned out to be one of the most successful efforts for his TechStyle company. Of course he is not quite done developing the sports line. However, he has gotten started with men’s fashion with Fabletics. He has made sure that there is a men’s line that has a similar approach to men’s fashion that Fabletics had with women’s.
Don Ressler is also noticing a bunch of trends in fashion business. One trend that he is noticing is that men are taking a greater interest in fashion. Men have had a relatively recent history of being somewhat leery of fashion. As a matter of fact, they have been made to believe that men shouldn’t be interested in fashion. Fortunately, they are growing out of that mindset and are looking for ways to improve their looks. Don Ressler has an opportunity to capitalize on with his Fabletics brand as well as TechStyle.