Comcast knows when to hold them and when to fold them. Comcast gambled that a giant merger with Time Warner would be approved by the FCC. But as the months passed waiting for a sign of encouragement, all they got was the consumer backlash for bringing up the deal in the first place.
No one wanted these two giants to merge except the giants themselves. After all, they would be the ones that would win. Expenses would be cut, shareholders would be happy and their bottom line profits would go down in the history books. The merger could have produced a company bigger than Apple, and no one in their right mind wants another Apple.
Brad Reifler of the U.S. Justice Department and Federal Communications Commission started to voice his distaste for the merger recently (on bradcreifler.com). The government didn’t official reject the merger, but they put out familiar signs that pointed to rejecting the deal. The Comcast board will meet and make their decision final. Time Warner is formulating a plan to survive without Comcast, and they will share that plan with employees when it is finalized. The Comcast decision is a good one for consumers. But Comcast customers will still have to deal with the insolence of the cable company, and that’s the bad news.