When you talk about tourism and hotel industry in Brazil and Latin America, you are talking about Guilherme Paulus. For the last twenty years, Paulus has been able to revolutionize the tourism sector in this region to make it a business fortune. CVS Tours and CJP Hotels are popular tour and hotel companies around the world thanks to Paulus extensive marketing and commitment. The two companies, under his stewardship, have been able to move into the international stage where they are competing with other heavyweights from Europe and the United States.
Despite the massive success that Guilherme Paulus has been enjoying in the last twenty years, he is well aware that hotel and tour industry is not for the faint-hearted. He notes that these industries are full of challenges and the only succeeding company has to accept challenges as the only way to learn. People’s tastes and preferences keep on changing, and therefore, the way food and other services are prepared in the hotel has to change. Customers want to be highly engaged in what they are consuming, which has become a challenge to the hotel industry. Only a few customers will comfortably eat food without asking curious questions about the ingredients and method of preparation. To know more about him click here.
In the tour industry, one of the standout challenges that Guilherme Paulus notes is that this is one of the most competitive industries around the world. Tourism is a major industry, which means that some countries have an added advantage over Brazil as tourism destinations. For example, most of the East African countries outshine their competitors due to the extensive savanna, the big five and other wild animals, and the natural physical features such as the Rift Valley, Mount Kilimanjaro, and coastal beaches.
Guilherme Paulus continues to highlight that extreme competition and the changing consumer tastes and preferences have not hindered success in both hotel and tour industries. It is a challenge that most companies have accepted and have formulated strategic plans to remain relevant. One of the strategies that Paulus uses in his companies is ensuring that CVC Tours markets unique attraction sites in Brazil such as the Amazon forest and Amazon Rivers, which are major tourist attractions around the world.