Category Archives: Fashion Designer

Fabletics Still A Major Player

It’s amazing the number of online retail stores that are in competition for customers. The number just keeps growing daily. However, Fabletics is taking on the leading online competitor and scoring big. The online competitor is Amazon. In fact, Kate Hudson’s Fabletics has grown to a $250 million dollar business in just about 3 years. This is an amazing feat for a new start up. Fabletics is a success due to their actionwear line. People visit the Fabletics site and sign up to receive amazing clothing brands that fit their active lifestyle, monthly. It’s a marketing model that is working well for Fabletics.

 

Fabletics Reverse Showroom Technique

Major retailers realize that more and more people are shopping online for bargains. Fabletics realized this fact too. However, they’ve based their brand on building a personal connection with the customer and listening to their needs. This has led to many of their satisfied customers seeking out their clothing at their new physical stores. The fact is that Fabletics has turned browsing online at their site into a pleasant and positive experience. The result is that people browse the online store and decide to make their purchases in their new physical locations. Typically, this is referred to as reverse show-rooming.

 

Kate Hudson’s Take On The Winning Athleisure Brand

Kate Hudson was on a personal and business mission to provide great looking, high quality, and very affordable athleisure apparel to the public. This is clothing that is casual, comfortable, and looks great. She recognized the fact that Millennials were very health conscious and very active. They were interested in casual clothing that fit this type of lifestyle. Hudson saw that new clothing niche and quickly took advantage. Fabletics is all about affordable, fun, fashionable clothing for health conscious and active people.

 

Kate Hudson would like to invite everyone to take the Fabletics lifestyle quiz on the Fabletics website to discover which Fabletics gear is best suited for them. The fact is that the quiz will take only a few minutes. After taking the quiz, you will discover the type of gear that is best suited for your lifestyle.

Chris Burch’s Evolution with Tech Fashion Success Tales

The evolution of sound takes us way back to the 70s with the boom box music system. There was a milestone of change in sound in the 80s, where movie story lines became an added advantage with the sound system. The 90s became more personal, with the arrival of Walkman music gadgets which replaced the boom box. A decade later, the iPod summarized the era of boxes into tiny music devices.

 

Technology evolves with the attractiveness of fashion statements. Currently, the fusion of technology and fashion is here with us. Fashion designers enjoy creating market deliverables using technology. Offering an advanced norm in modernization fused with functionality.

 

The Future

 

As fashion progresses through technology is now developing a means to protect us. Today, some designers are creating unusual fashion by recycling resources. SegraSegra recycled bicycle inner tubes to produce cool t-shirts and jackets, while Emma Whiteside designed a great gown with used radiator copper.

 

Technology and Fashion Work Together

 

Sometimes technology requires a boost from fashion to achieve popularity. Top fashion designer, Diane Von Furstenberg used her models on the catwalk to showcase how Google glasses can be chic and cool to wear. Fashion galas tend to rouse the latest trends. The acceptance of Google Glass technology portrays such behaviors. Consequently, fashion and technology blend well together. The expectation of technology leads to the potential of fashion. Technology and fashion work in sync to produce the best of both worlds.

 

About Chris

 

Chris Burch is a successful entrepreneur with diverse businesses across several industries, including technology, fashion and real estate. Chris has been in business for over 40 years; he is a well-rounded entrepreneur in his various niches. Mr. Burch went to Itchica College in 1976 where together with his brother Bob cofounded Eagles Eye apparel.

 

Chris Burch heads the Burch Creative Capital, a brand portfolio comprising companies such as ED, Cocoon9, Poppin, and Nihiwatu. Mr. Burch has several real estate ventures including luxury homes in Southampton, New York, and Palm Beach, Florida. He has developments in Argentina –the Faena Hotel + Universe.

 

In 2011, Burch launched C. Wonder, a home decor retailer which currently belongs to Xcel Brands. Burch partnered with Ellen DeGeneres In July 2014 to launch her lifestyle brand, ED. He now supports the development of other lifestyle brands like Bauble Bar, Brad’s Raw Foods, Blink Health, Chubbies, Soludos, and Little Duck Organics.

 

Burch is a former Rothman Institute Orthopedic Foundation board member and former Pierre Hotel Co-op Board President. His funding contributions range from research initiatives at Mt. Sinai Hospital-New York, The Sumba Foundation, NYU Langone, The China Association of Social Work, The Henry Street Settlement and the Child Welfare League of China.