Category Archives: Fashion

How to Pull of the 80s Fashion Look with DonataMeirelles

Through the airing of the first installment of the program, I Want Already was featured with a double treat for fans. It features the celebration of DonataMeirelles for the launch of the Vogue Brasil February issue magazine. This was in addition to the Anne Fernandes Winter collection at the Mares store based in Sao Paulo.

The style of the magazine director chooses some of the best of the new season which has a strong affiliation dating back to the 80s. The program was aimed at enlightening the audience on the use of the trends of the past decade.

Some of the highlights of the casual fashion brand included the metal which laminates and embroidery. The 80s, according to the hosts, was a remarkable period in fashion. It features metal, lurex, and lame, which are part of the materials which made the clothes that were worn during the day and night. Get the latest update on her twitter to find out more.

DonataMeirelles is a fashion guru and happens to be one of the biggest fashion influencers in Brazil. She has extensive thirty-year experience in the fashion industry. She started her first stint when she was in her early twenties.

She was the international buyer based at Daslu, which hails as a prominent stint in her career. The position at Daslu earned her worldwide recognition. She later moved on to become one of the five best international buyers in the world according to the French fashion magazine, L’Officiel.

Through her global experience and fashion network, Donata Meirelles sealed another opportunity with Vogue Brasil back in 2012. She currently serves as the style director, and over the years she has helped in developing the brand into one of the world’s most respected and recognized international editions of Vogue Brasil. She has an active Instagram base which boasts of close to 500,000 followers. To learn more, visit:

Doe Deere Achieved Her American Dream of Success

For many people from other countries that are exposed to the media and see the portrayal of the successful American dream coming to America becomes part of the dream. Becoming a successful entrepreneur was Doe Deere dream and one that she thought she would fulfill if she lived in America. At the age of seventeen Doe and her family moved to New York and the reality of the big city was a shock. The television shows and movies that showcased did not come close to explaining how big the City of New York is. The family struggled to earn money and a few times ended up in homeless shelters.

To earn money Doe Deere and her family did several odd jobs like dog walking, pet sitting, and house cleaning. Times were tough, but the family refused to give up and continued to work hard. Doe Deere escaped the harsh reality of her circumstance’s by dreaming of a better future as a fashion designer. Though it seemed like nothing would change meeting Dorchen Leidholt a lawyer for the organization Sanctuary for Families changed their lives. Leidholt helped Doe Deere’s mother obtain a job in Accounting and helped Deere enter the Fashion Institue of Technology based on some of Deere’s fashion sketches.

Doe Deere took a chance to start selling some of her fashions on eBay and then expanded into the beauty market. It took some time, but eventually, Doe Deere decided to concentrate only on the beauty industry and started developing and selling her own cosmetics online. From selling small on eBay to developing her makeup line, Doe Deere worked hard to create her own cosmetics line, and the Lime Crime Cosmetics brand was created. Doe Deere’s dreams of becoming a successful entrepreneur in America became a reality and she continues to look for new business ideas. Deo Deere recently founded the Poppy Angeloff Jewelry Line.

Doe Deere Views on Fashion Market

Doe Deere is one of the investors that have in the USA and around the world. Although she was born and partially raised in Russia, her dream of living and working in the USA was alive. She confesses that her love for American fashion and American culture started when she was still young. During this period, the only interaction Doe Deere had with the American culture was mainly through print media and different fashion magazines. When the time came to move in the USA — at the age of 17 years — she knew her dream of becoming a fashion icon and an investor in fashion was not farfetched.

Living in New York City was an eye-opener for the young Jewish girl. Although the economic reality was harsh and sometimes unpredictable, it was a chance for her to learn about the USA and more importantly — learn about her abilities. The late 2000s was her season for experimentation and more importantly, a season for her debut in the fashion industry. Her first company — Lime Crime — later became one of the biggest fashion start-ups in the USA. Doe Deere points out that through the company, she learned more about the fashion industry and more importantly, the customers’ expectations from a fashion product.

Doe Deere understands the value of research in the fashion world. For the last six years, she has worked with different entities — all with the aim of improving products’ quality. Deere points out that understanding the value of working with other professionals has assisted her in growing her company. Some of the areas she has collaborated with other professionals include — doing market researches and product branding. Thanks to this brilliant understanding, her company is one of the few fashion companies that have grown at a faster rate while retaining initial clients. In the next five years, she hopes to change the face of fashion — with brilliant products.

She is now the CEO of Poppy Angeloff — an innovative cosmetic and jewelry brand. With a huge online following, she believes that the company is slowly changing the business dynamics of this competitive niche.

Doe Deere Views on Consistency in the Fashion Market

Doe Deere is one of the designer/investors that have made the cosmetic markets one of the fastest growing niches in the fashion world. Although she has been active in just ten years, she has successfully made the market home to creativity and more importantly, home to customization. According to her, the market has exhibited that it is possible to have customized and high-quality products without overcharging a customer. As a designer and one of the most influential cosmetic investors, she believes that the future of this niche depends on the following factors.

Doe Deere understands the value of the effective distribution. She was one of the first investors in the world of cosmetics to make her products available in all major e-commerce sites. According to Deere, making products available to all potential clients enables her to get more feedback and more importantly, serve a larger population. Lime Crime is one of the few entities to have products in multiple platforms around the world. Apart from making her products available to all her customers across the globe, she understands the value of customer feedback. Every feedback according to her is a chance for her to grow and make Lime Crime the future.

Since her niche is home to hundreds of products — research is critical. Doe Deere understands that investing in research is one of the best ways of ensuring that her customers get the best products. According to different fashion commentators, her products are the best example of consistency. Since fashion is not static, she points out that her company is always in constant growth. The growth according to her does not affect her products and their authenticity. Doe Deere believes that one can improve the quality of a product without changing its identity. In all the products — from her extensive cosmetic line — have authenticity and are a product of research.

Finally, Lime Crime is home to some of the best fashion experts. Doe Deere understands the beauty of having a team — that is passionate and dedicated. Although her team is relatively small, she points out that they have achieved a lot, in a market where major companies operate on billion dollar budgets.

From Lime Crime To Poppy Angeloff: Doe Deere’s Plight To Success

Companies tend to come and go no matter the size of the business. The beauty industry has been on fire over the past decade, and a lot of this intensity has come from a company named Lime Crime. This particular company produced some of the most radiating colors for its makeup products. These products included foundation, lipstick, lip topper, lip gloss, palettes and more. Lime Crime was cruelty-free as well as paraben-free. Doe Deere was the creator of this phenomenal brand, but she has ventured into new territories. Jewelry is another popular industry that’s filled with a boat-load of brands. Of course, this is the route that Doe Deere has chosen to tackle because this method has truly worked in the past.

“I guess you can say that I accidentally stumbled into the jewelry business,” said Deere. In other words, serendipity has played a key role in the foundation of her new company. This particular company is based on vintage jewelry. Yes, this is 100 percent correct, and Deere’s family has plenty of heirlooms. These heirlooms have sparked a sense of ambition for Deere. Her sister has been planting seeds of encouragement for starting a new business. Poppy Angeloff is looking to pickup where Lime Crime has left off. Deere and her husband sold the beauty brand recently, but they’re still fractionally involved with the beauty brand to some degree. All eyes are on Poppy Angeloff as of 2019. Deere is looking to expand this line of classical jewelry so that it can become a huge success.

“I have put in a ton of research, and I’ve done a lot of studying in terms of this industry,” said Deere. Poppy Angeloff is looking to mimic the success of Lime Crime by utilizing the brightest of hues, which has been a recipe for success.

Lime Crime’s Doe Deere: Why America Equals Success For Immigrants Worldwide

These are strange and interesting times to be alive. Although the world is frequently on the cusp if divisiveness, there is one thing that remains clear, immigrants are what truly make America. For some immigrants, that statement rings truer than ever, especially for makeup company Lime Crime’s founder, Doe Deere.

Doe Deere, born Xenia Vorotova, is a Russian immigrant, who first migrated to the United States when she was 17 years old. The family originally from a small city called Izhevsk in the Volga Region of Russia, the Deere, her sister, and her mom found themselves on the bustling streets of New York City.

Although the family believed they could achieve the American Dream, a few speedbumps derailed their journey. Although Deere’s mother was an accountant in her native Russia, transferring the proper credentials to their new home country took a considerable amount of time.

But the family’s determination prevailed, as Deere’s mother worked as a maid, while she herself performed pet-sitting jobs for the neighbors to make ends meet. While the family worked hard it wasn’t enough at first, which is when the women found themselves living in a homeless shelter for six months.

Eventually, the family’s plight took a turn for the better after meeting with a non-profit group Sanctuary for Families. The group’s director Dorchen Leidholdt was able to help Deere get into the Fashion Institute of Technology, her sister to obtain a scholarship to Columbia, and find their mother her first accounting job.

It wasn’t long before the family’s success grew. Deere was able to launch a vegan and cruelty-free cosmetic company, Lime Crime, in 2008. Since then the company has seen tremendous success. With over 35 employees and offices based in Los Angeles, Lime Crime has built a reputation for being bold, unique, and “unapologetic.”

Lime Crime has inspired women to be their best, authentic selves, not to worry about looking like everyone else. With products such as Velvetines, a liquid matte lipstick that is one of the first of its kind, and Unicorn Hair Color, it’s clear that Lime Crime reflects its founder’s bold attitude and fierce determination.

It’s the hardships that Deere faced that she credits with her tremendous success. Those struggles she fought to overcome in the land of opportunity have made her who she is today, and she’s far from the last successful immigrant to America.

Fabletics Still A Major Player

It’s amazing the number of online retail stores that are in competition for customers. The number just keeps growing daily. However, Fabletics is taking on the leading online competitor and scoring big. The online competitor is Amazon. In fact, Kate Hudson’s Fabletics has grown to a $250 million dollar business in just about 3 years. This is an amazing feat for a new start up. Fabletics is a success due to their actionwear line. People visit the Fabletics site and sign up to receive amazing clothing brands that fit their active lifestyle, monthly. It’s a marketing model that is working well for Fabletics.


Fabletics Reverse Showroom Technique

Major retailers realize that more and more people are shopping online for bargains. Fabletics realized this fact too. However, they’ve based their brand on building a personal connection with the customer and listening to their needs. This has led to many of their satisfied customers seeking out their clothing at their new physical stores. The fact is that Fabletics has turned browsing online at their site into a pleasant and positive experience. The result is that people browse the online store and decide to make their purchases in their new physical locations. Typically, this is referred to as reverse show-rooming.


Kate Hudson’s Take On The Winning Athleisure Brand

Kate Hudson was on a personal and business mission to provide great looking, high quality, and very affordable athleisure apparel to the public. This is clothing that is casual, comfortable, and looks great. She recognized the fact that Millennials were very health conscious and very active. They were interested in casual clothing that fit this type of lifestyle. Hudson saw that new clothing niche and quickly took advantage. Fabletics is all about affordable, fun, fashionable clothing for health conscious and active people.


Kate Hudson would like to invite everyone to take the Fabletics lifestyle quiz on the Fabletics website to discover which Fabletics gear is best suited for them. The fact is that the quiz will take only a few minutes. After taking the quiz, you will discover the type of gear that is best suited for your lifestyle.

Business Role Model Susan McGalla

Who wants to be Susan P. McGalla? Me, me, me please! Why? She is not only an awesome female business leader, she is the vice president of business strategy and creative development for the six-time Super Bowl winning Pittsburgh Steelers! That must be a tough but also very cool career.


Ms. McGalla, born in East Liverpool, Ohio in May, 1964, graduated from Mount Union College with her undergraduate degree in both business and marketing in 1986. East Liverpool is a humble small town with less than 20,000 citizens along the Ohio River. Susan has an impressive list of accomplishments and business roles including being the founder of P3 Executive Consulting, LLC.


Among her top skills are leadership, fashion, retail and merchandising. In short, I can share with you the following few highlights of her stellar career:

  • 2009 – Susan was named to the top ten list of highest paid female executives in the retail industry (#5 to be exact with a compensation of $4.86 million). At the time, she was filling the role of executive officer and president at American Eagle Outfitters.
  • 2014 – CNN stated that Susan was one of the most respected individuals in the fashion branding world. Indeed, at American Eagle Outfitters, they are still reaping the benefits of President McGalla’s expertise, years after she moved on to her next role.
  • 2015 – PRNewswire published a brief article about Susan that covered the impacts of being a female leader. In the same year, Ms. McGalla announced a site overhaul for Steeler Nation that brought in more current technology and more search capabilities. This process was all part of the “wear what we wear” campaign, which allowed fans to see clothing worn by Steeler players and coaches and then have the ability to purchase the exact same items online within days.


I look forward to seeing what Susan has in store for Steeler fans next season.


New Lime Crime Velvetine In Scandal

Lime Crime is a popular cosmetic company known for their many great lip products. They recently released a new matte velevetine lipstick in the color scandal. The matte velvetine lipsticks are a cool and unique item that Deere the CEO and founder of Lime Crime created herself. It is a creamy lipstick that goes on silky smooth and dries to a nice soft matte finish.


The matte velvetine lipsticks are touch proof as well as kiss proof. They are intended to last for a very long time and will not fade or smudge. Although they come in a large variety of nice colors Scandal is just one of the newest additions to the line. It is a gorgeous violet shade that has hues of pink and purple in it. It looks great on every skin type and color.


The matte velvetine lipsticks are very easy to apply. Simply rub a tiny bit of chapstick or vaseline on the lips before applying for even better results. The matte lipsticks will not smudge or fade. They are rich bold pigmented colors with great lasting power.


The new Scandal lipstick is vegan friendly as well as cruelty free. Lime Crime products are free of any animals and animal by-products and are never tested on animals. They are backed by Peta as well as other animal abuse agencies. Most Lime Crime products are widely available online. They are also available in a few select retail locations around the world. Scandal is now available online and is already one of the most popular selling colors of the matte velvetine lipsticks. .


Lime Crimes Matte Velvetine Lipstick Colors

Velvetine lipsticks are one of the most unique products on the market right now. One of the top brands to offer matte velvetine lipsticks is Lime Crime Cosmetics. They are one of the top makeup companies in the world and offer a wide range of high-quality products. These are just a few of the many different matte velvetine shades they offer as well as some of the other products they have.


The Lime Crime matte velvetine lipstick collection comes in a wide range of fun and interesting colors. One of the newest colors Scandal is a deep rich plum shade that has hues of plum as well as black and purple. Another great shade is the alien shade which is a black light reactive green shade. It is one of the most unique colors that the company has to offer. Another unique shade is squash which is a light orange shade.


Some of the more basic shades include True Love which is a vibrant pink red shade as well as Beet It which is a deep berry pink. The matte velvetine lipsticks are also available in other colors such as Black Velvet which is a dark true black as well as Red Velvet which is a true bright red color.


Aside from the matte velvetine lipstick collection Lime Crime also offers a variety of other great beauty products. One of their most popular products is there unicorn lipstick. The unicorn lipstick was one of the first and most unique products that the company ever offered. They are still one of the top selling products and are available in fun shades such as red, pink and even yellow and have a delicious cupcake scent.


Some of the other top products include the super foil eyeshadows as well as the liquid eyeliner which is available in a bold jet black color. One of the best things about all of Lime Crimes products is they are vegan friendly as well as cruelty free. The company is backed by Peta as well as Leaping Bunny which are two of the biggest animal care agencies in the world.