October last year, Lincolnshire Management declared that they had sold off Holley Performance Products to Sentinel Capital Partners. The terms of the acquisition remained undisclosed. Sentil merged Holley with one of its affiliates, Draven Performance Brands.
Holley, founded in 1903, is a world largest manufacturer, designer, and marketer of branded products catering to the growing automotive aftermarket. For over 100 years, Holley Performance has acquired a steady and developing consumer relationship, and this accomplishment has been driven by in-depth product knowledge and service expertise. The organization has become synonymous with American performance vehicle culture. Through Holley Performance’s history, it has partnered with industry leading brands most remarkably ACCEL, Mallory, Hooker, Wei, MSD, Superchips, Racepak NOS, Hays to name a few.
T.J Maloney, the CEO and Chairman of Lincolnshire management described Holley as a compelling investment opportunity with leading product portfolio, excellent management team, and outstanding brand strength. He further added that they had worked with Holley’s team to executive aggressive sales and marketing strategy to increase significant growth. This was established by investing significantly in new product development since their partnership hence expansion in Holley’s performance for the past several years.
Ben Bartlett, a principal at Lincolnshire management, identified Holley as an iconic brand that was capable of compelling innovation through product development and genuine cultivated connections with consumers across the industry. He said that the two teams had done an incredible job of bringing changes in technology and widening consumer options. As a result, revenues tripled, and earnings increased significantly.
Additionally, Tom Tomlinson commended Lincolnshire management for the excellent understanding of Holley’s business, products and customers. He mentioned how for over five years, Lincolnshire has understood the complexity of their issues and contributed meaningfully towards the growth of Holley.
Lincolnshire management, the New York-based private equity firm, was founded in 1986. The firm primarily focuses on acquiring and investing in rising middle-market companies. The firm has invested in a wide array of industries through more than 70 acquisitions in the last 26 years. Lincolnshire Management manages over $ 1.7 billion worth of private equity capital.
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