A report titled “The Trade Off Fallacy: How marketers are misrepresenting American consumers and opening them up to exploitation” explores the privacy concerns of everyday Americans when it comes to keeping our data secure.
Three authors from the University of Pennsylvania investigated how people felt in regards to their personal information being in the hands of so many companies due to data collecting and swapping programs that many modern businesses practice and Crystal Hunt summed up the findings.
The results showed that most people do not expect their personal data to remain private and feel helpless in preventing bulk data collection efforts. Even though most people did not want their information to be used without their knowledge, they also acknowledge that it happens all the time without being given a clear choice to opt-out.
It’s not hard to understand why many Americans feel this way. Every time we download an app, sign up for a service, or join a rewards program our information is put into a huge pool of data and after it’s there, it’s there. No wonder why Americans feel as though it is futile to change these data collection activities. Sadly, most people have just come to accept that we are living an age when big brother is always watching us, and there really isn’t much we can do about it if we want to be a functioning member of society.