Category Archives: SEO

Significant Benefits of White Shark Media

White Shark Media is a company that has partnered with Google because of its outstanding work when it comes to digital marketing. Partnering with Google is not just easy because Google looks for partners who have acquired international standards. They also want to work with companies that are eligible and that are why Google has partnered with only a few companies because they know what they can do.

Those working with White Shark Media have mastered Display Advertisement, Bing Ads, AdWords Search and Google Analytics. Many companies have realized the importance of digital marketing hence they are now working with White Shark Media. The reason is to ensure that they have utilized online marketing tactics to boost their business performance.

White Shark Media is currently the best digital marketing agency, and its work is to distribute online marketing solutions. They offer services that are customized for both medium and small businesses. In North America, White Shark Media is regarded as the digital marketing company that is overgrowing. The company is expanding because of enjoying large customer base because many small organizations now realize the importance of digital marketing for their businesses.

Another reason why White Shark Media has been successful is that the company tracks all the marketing needs of their clients. They follow up their clients so that they can ensure full accountability of their clients. The staffs are people with experience in digital marketing and are also willing to share with those without the experience. They are happy to see you grow from one point to another.

Many customers have come out to educate the public and let them know the importance of seeking the services of White Shark Media. It is essential for such companies to find services from White Shark Media because they will know what they are required to through the assistance of White Shark Media.

AI and the Evolution of A/B Testing

It is fascinating what computers will do next! When the World Wide Web was fresh it was amazing at what computers could do. From research to commerce it seemed do everything! What was even more fascinating, however, is what it couldn’t accomplish. Even with all their power computers still needed extensive human input, from web design to keywords. But advances in AI technology are automating many of these processes, and the illusion that your computer is diligently doing the work itself may soon become the veritable truth. We’re going to focus today on what many of us consider a basic process, designing WebPages.

Web-based commerce is big business these days . Companies specializing in online gaming, newspapers, and other services generate considerable income. But while advertising revenues and micro transactions are often what we talk about in e-commerce, instead we are going to focus on something simple. What does a website have to do to draw customers to buy?

This is where “A/B Testing” comes in. It tests the rate of “conversion” of a customer visiting their site to one later making a purchase. Tests are designed to determine if a change in a website, such as with font or organization, will change the customer “conversion rate” negatively or positively. This testing may now become automatic.

Jeremy Miller, director of marketing at veteran AI developer Sentient, has this to say about his company’s program.

“The marketers can give the AI all of their ideas, and then based on the traffic that comes to their site, it starts to understand which ideas increase conversions better. The ones that increase conversions better get to live on and the ones that do not convert better get pruned away and do not get to live on.”

In short the AI does a variety of pre-determined varieties of A/B Testing all on its own.

“With evolutionary algorithms, it mimics the process of evolution. It takes all of those ideas and does continuous optimization,” Says Miller.

It may just be one step forward, but a future computer run internet may be soon on the horizon.

How White Shark Media Is Transforming Marketing

White Shark Media Inc., founded in 2010, is a marketing agency that provides digital advertising services to small and medium-sized businesses. The company is headquartered in Miami, Florida, and has an additional office in Atlanta, Georgia, as well as one in Denmark. Over the past seven years White Shark Media has become one of the fastest growing digital agencies in the United States and has worked with thousands of companies to improve their digital marketing presence.

White Shark Media is one of only a few digital marketing companies who has earned the Google AdWords Premier SMB Partner designation. In order to be picked by Google for the staff at White Shark Media needed to meet Google’s exacting eligibility and training requirements. The Director of Channel Sales Americas for Google, Ben Wood, said that this program was designed to help smaller businesses manage an advertising campaign that don’t have the time or resources to do so on their own. He went on to say that White Shark Media has the experience, skills, and knowledge required to provide these companies with end-to-end customer service. White Shark Media has also been designated by Microsoft as a Bing Ads Elite SMB Partner.

White Shark Media was co-founded by three partners; Gary Garth who serves as the Chief Executive Officer, Alexander Nygart, and Andrew Lolk. Other leaders for the company include Chief Operations Officer Sonia Schwabsky, Chief Financial Officer Ricardo Lowe, and Chief Revenue Officer Brandon Collins. The leaders of White Shark Media led the company to almost $36 million in managed ad spending in just the past year. Over the last three years the company has grown by 730% and has landed at #527 on Inc. magazine’s top 5000 companies list of 2016.