Companies tend to come and go no matter the size of the business. The beauty industry has been on fire over the past decade, and a lot of this intensity has come from a company named Lime Crime. This particular company produced some of the most radiating colors for its makeup products. These products included foundation, lipstick, lip topper, lip gloss, palettes and more. Lime Crime was cruelty-free as well as paraben-free. Doe Deere was the creator of this phenomenal brand, but she has ventured into new territories. Jewelry is another popular industry that’s filled with a boat-load of brands. Of course, this is the route that Doe Deere has chosen to tackle because this method has truly worked in the past.
“I guess you can say that I accidentally stumbled into the jewelry business,” said Deere. In other words, serendipity has played a key role in the foundation of her new company. This particular company is based on vintage jewelry. Yes, this is 100 percent correct, and Deere’s family has plenty of heirlooms. These heirlooms have sparked a sense of ambition for Deere. Her sister has been planting seeds of encouragement for starting a new business. Poppy Angeloff is looking to pickup where Lime Crime has left off. Deere and her husband sold the beauty brand recently, but they’re still fractionally involved with the beauty brand to some degree. All eyes are on Poppy Angeloff as of 2019. Deere is looking to expand this line of classical jewelry so that it can become a huge success.
“I have put in a ton of research, and I’ve done a lot of studying in terms of this industry,” said Deere. Poppy Angeloff is looking to mimic the success of Lime Crime by utilizing the brightest of hues, which has been a recipe for success.