It is fascinating what computers will do next! When the World Wide Web was fresh it was amazing at what computers could do. From research to commerce it seemed do everything! What was even more fascinating, however, is what it couldn’t accomplish. Even with all their power computers still needed extensive human input, from web design to keywords. But advances in AI technology are automating many of these processes, and the illusion that your computer is diligently doing the work itself may soon become the veritable truth. We’re going to focus today on what many of us consider a basic process, designing WebPages.
Web-based commerce is big business these days . Companies specializing in online gaming, newspapers, and other services generate considerable income. But while advertising revenues and micro transactions are often what we talk about in e-commerce, instead we are going to focus on something simple. What does a website have to do to draw customers to buy?
This is where “A/B Testing” comes in. It tests the rate of “conversion” of a customer visiting their site to one later making a purchase. Tests are designed to determine if a change in a website, such as with font or organization, will change the customer “conversion rate” negatively or positively. This testing may now become automatic.
Jeremy Miller, director of marketing at veteran AI developer Sentient, has this to say about his company’s program.
“The marketers can give the AI all of their ideas, and then based on the traffic that comes to their site, it starts to understand which ideas increase conversions better. The ones that increase conversions better get to live on and the ones that do not convert better get pruned away and do not get to live on.”
In short the AI does a variety of pre-determined varieties of A/B Testing all on its own.
“With evolutionary algorithms, it mimics the process of evolution. It takes all of those ideas and does continuous optimization,” Says Miller.
It may just be one step forward, but a future computer run internet may be soon on the horizon.
With over 25 years’ experience in video marketing and direct sales industries, Talk Fusion’s CEO Bob Reina brings technology and commercialization expertise to HuffPost, formerly known as Huffington Post. He has recently published two new articles on HuffPost, amidst its continued rebranding. His first article, Promoting With Purpose: How to Understand Your Audience, was released on April 24 while his newest article, How to Thrive in a Society of Quitters, went live today in the morning.
Even as Huffington Post changes its name and spins its mission, it remains focused on featuring the untold stories. In fact, its initiative aligns with Bob Reina’s mission as both a contributor and an accomplished entrepreneur. As an entrepreneur, Bob Reina embarks on the art of innovation. Drawn to the world of philanthropic, Bob Reina aims at helping people succeed regardless of their background and their occupations. He published his first article on HuffPost on August 2016. Through his diverse contributor platform, Bob Reina highlights issues related to investment, technology and marketing trends, marketing techniques, lifestyle, and self-development.
With the re-launch of HuffPost, Bob Reina feels pleased that his trending platform will help entrepreneurs to gain insight on areas such as a culture and fulfillment. In fact, he intends to publish more inspirational articles to not only inspire Talk Fusion’s customers and associates but also HuffPost’s nearly 200 million readers.
Background of Talk Fusion
It’s the world’s pioneer of an inclusive video marketing platform. Its mission is to help businesses remain competitive, increase their sales and profit, and reduce customer turnover. Talk Fusion strives to developing dynamic video platforms to make marketing more engaging and persuasive. The firm markets its products directly through its Independent Associates. Talk Fusion has recently launched its 30 days Free Trials to allow clients to test their all-in-one video marketing platform before they purchase. In fact, you don’t need a credit card to subscribe to Talk Fusion’s services. Bob Reina’s over 25 years of experience in digital marketing has helped him to steer Talk Fusion to prominence and success. Besides, the firm commits to giving back to society by supporting animal and communities charities across the world. Learn more: https://www.crunchbase.com/organization/talk-fusion