Social media is blowing up over three posts that were deleted on the popular Buzzfeed network over advertising complaints. We are talking about a website that deletes more posts every year than some sites publish in a lifetime. So why is it that these three posts are so special?
I think the main reason is that the posts in question were written by editorial staff of Buzzfeed and were actually targeted against major corporations. They even targeted the advertising campaigns of companies they were currently working with at the time. How stupid is that?
In 2013 a member of the staff decided to slam Internet Explorer publicly. Is that even necessary? I’m pretty sure everyone already knows Internet Explorer is trash. The staff member had actually worked on a previous advertising campaign for Microsoft in the past. Not too smart there if you ask those at CipherCloud and other tech companies.
In 2014 a staff member decided to criticize Pepsi for the Twitter campaign they were currently running. The only problem is that at the time Buzzfeed was actually producing Twitter content for Pepsi that was related to the Super Bowl. I just don’t know what people are thinking sometimes.
This year Buzzfeed introduced a whole new set of editorial guidelines. There are definitely some adjustments they need to make as they move from social media playground to behemoth media outlet.