Desiree Perez a Shrewd Entrepreneur and a Terrific Negotiator

One of the most lucrative deals entered in 2008 between Jay Z, and Live Nation is coming to an end. The deal which was a ten-year deal saw Jay Z pocket a cool 150 million dollars. The deal is set to expire in 2018 and could trigger a buy-sell agreement between the two players meaning that one faction could decide to sell its stake to Roc Nation or entirely buy the company outright.

According to sources that are privy to some information concerning new developments in the industry states that Live Nation wants to continue with the deal but only on the touring side not on the recorded music side. From an insider source, the deal is between Jay Z and Live Nation is not going to be extended since Live Nation is not in the business of buying recorded music anymore however they intend to continue with the productive touring relationship with Jay-Z.

Jay Z was seen in the company of Roc Nation Executive Director Desiree Perez in a meeting at Universal Music Group offices that was also attended by UMG CEO Sir Lucian Grainge. The meeting sparkled speculations that there could be a deal entered between Roc Nation  Universal Music Group. Already Roc Nation and UMG have a distribution deal.

About Desiree Perez

Desiree Perez is a force to reckon with in the music industry. She is popularly known for possessing excellent negotiations skills and as a result has been able to help several artistes achieve success in the music industry. One of the artists that has greatly benefited from Perez business and management skills is Sean Carter also known by the stage name Jay-Z. The two have had a good working relationship for years, and in those many years, Perez has helped Jay-Z secure major deals with big multinationals companies. Perez has also worked with other top celebrities in the music industry and among them is Rihanna with whom she helped secure a major deal amounting to millions of shillings with Samsung.

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