Doe Deere is one of the designer/investors that have made the cosmetic markets one of the fastest growing niches in the fashion world. Although she has been active in just ten years, she has successfully made the market home to creativity and more importantly, home to customization. According to her, the market has exhibited that it is possible to have customized and high-quality products without overcharging a customer. As a designer and one of the most influential cosmetic investors, she believes that the future of this niche depends on the following factors.
Doe Deere understands the value of the effective distribution. She was one of the first investors in the world of cosmetics to make her products available in all major e-commerce sites. According to Deere, making products available to all potential clients enables her to get more feedback and more importantly, serve a larger population. Lime Crime is one of the few entities to have products in multiple platforms around the world. Apart from making her products available to all her customers across the globe, she understands the value of customer feedback. Every feedback according to her is a chance for her to grow and make Lime Crime the future.
Since her niche is home to hundreds of products — research is critical. Doe Deere understands that investing in research is one of the best ways of ensuring that her customers get the best products. According to different fashion commentators, her products are the best example of consistency. Since fashion is not static, she points out that her company is always in constant growth. The growth according to her does not affect her products and their authenticity. Doe Deere believes that one can improve the quality of a product without changing its identity. In all the products — from her extensive cosmetic line — have authenticity and are a product of research.
Finally, Lime Crime is home to some of the best fashion experts. Doe Deere understands the beauty of having a team — that is passionate and dedicated. Although her team is relatively small, she points out that they have achieved a lot, in a market where major companies operate on billion dollar budgets.