Adam Goldenberg and Don Ressler no doubt have the potential to go far in the business world. The two are the founders of the Techstyle fashion group. The company includes beauty accessories and membership-based clothing. The two founders knew so little about fashion when they were just starting up the business. However, they had a high drive to succeed. They also had the awareness to what consumers wanted.
Adam joined the business world at a young age of 15 years. He started his first company called gamers Alliance. The company dealt with advertising and network, and it was suitable for gaming websites. In 1999, Goldenberg sold the company to Intermix media. He later dropped out of school and became the president of strategic planning for Intermix. By age 20, Goldenberg was already riding high on the career ladder; he was Intermix’s chief operating officer.
Don Ressler also similarly joined the team. He had a website, fitnessheaven.com that he sold to Intermix in 2011. While working at Intermix, Goldenberg and Ressler became good friends. Their friendship grew, and they started an e-commerce company in 2006. The company was called intelligent beauty. They did not stop there as they continued to develop other successful brands. They started thinking of ways to create online shopping platform. Armed with the only slight knowledge of what was trendy and the clothing that was in high demand, they decided to go ahead and a start a fashion store.
The first company that Goldenberg and Ressler had was JustFab. The company was membership-based, and it allowed members to get personalized athletic clothing every month. The company demonstrated ways to mix and match different fashion pieces. JustFab got its funding from Matrix partners. JustFab got rebranded to Techstyle in 2016. Techstyle stands out from the rest because the company committed to social responsibility. The company does not only focus on making money but also in becoming a successful corporation. The clothing brand makes women feel confident on how they look even when they are in the gym. Techstyle has always been involved in community development. They have participated in charity events, beautifying community gardens. One of the charity events they participated in is the Cinderella project which donates gowns to low-income students who have a hard time attending their proms. Goldenberg and Ressler have great potential to succeed. However, they will continue to focus the Techstyle company.