In most cases, women are stuck between two choices when it comes to choosing the perfect athletic attire. It is evident that the woman’s sports clothing market has had a huge gap between functionality and fashion for many years. Don Ressler and Adam noticed the trend that there was a high consumption of activewear in the whole of 2010.
Don Ressler and Adam noticed that the demand for women’s athletic wear was not going to slow down anytime soon, the two decided to establish Fabletics. The primary mission of Fabletics is creating a beautiful activewear that is fashionable, functional and affordable. By combining their skills, Don Ressler and Adam managed to craft a revolutionary vision for women’s activewear. Rather than concentrating on what the current market trends displayed, they opted to focus on what women needed. With the help of customer test and focus organizations, they found out that the greatest issues plaguing women in the sports attire world were consistent all over.
The sportswear available in the market were garish, costly and were ill-fitting in most cases. On top of that, the quality of those outfits was terrible and uncomfortable as well. However, Don Ressler and Adam worked together with Kate Hudson as the face of Fabletics and this change everything. The only problem in the sportswear industry is that branding is relatively ubiquitous and not all companies can target women to their brands. Nevertheless, the actress Kate Hudson proved to be an active, assertive and appealing face. Note that Don Ressler Worked through numerous glitches, comprising financing issues in the initial stages of the firm. However, he managed to sail through one of the biggest adversaries of comfortable sports attire – complexity.
Making a pair of functional and fashionable sports pants was not a small task; it was something that manufacturers wouldn’t make so readily. With the help of Don Ressler’ focus and determination, and also his vast experience in the fashion industry, he and his crew strived to advance the clothing to the point where it was comfortable and high in quality.
One of the things that differentiated Fabletics from other brands was the fact that it enjoyed a strong online presence and impeccable grassroots appeal. With the help of Kate Hudson’s attractiveness and convectional expertise, they managed to sufficiently market the brand online, eschewing the traditional way of marketing. The company also developed a discount pricing system to increase the sales.