It’s amazing the number of online retail stores that are in competition for customers. The number just keeps growing daily. However, Fabletics is taking on the leading online competitor and scoring big. The online competitor is Amazon. In fact, Kate Hudson’s Fabletics has grown to a $250 million dollar business in just about 3 years. This is an amazing feat for a new start up. Fabletics is a success due to their actionwear line. People visit the Fabletics site and sign up to receive amazing clothing brands that fit their active lifestyle, monthly. It’s a marketing model that is working well for Fabletics.
Fabletics Reverse Showroom Technique
Major retailers realize that more and more people are shopping online for bargains. Fabletics realized this fact too. However, they’ve based their brand on building a personal connection with the customer and listening to their needs. This has led to many of their satisfied customers seeking out their clothing at their new physical stores. The fact is that Fabletics has turned browsing online at their site into a pleasant and positive experience. The result is that people browse the online store and decide to make their purchases in their new physical locations. Typically, this is referred to as reverse show-rooming.
Kate Hudson’s Take On The Winning Athleisure Brand
Kate Hudson was on a personal and business mission to provide great looking, high quality, and very affordable athleisure apparel to the public. This is clothing that is casual, comfortable, and looks great. She recognized the fact that Millennials were very health conscious and very active. They were interested in casual clothing that fit this type of lifestyle. Hudson saw that new clothing niche and quickly took advantage. Fabletics is all about affordable, fun, fashionable clothing for health conscious and active people.
Kate Hudson would like to invite everyone to take the Fabletics lifestyle quiz on the Fabletics website to discover which Fabletics gear is best suited for them. The fact is that the quiz will take only a few minutes. After taking the quiz, you will discover the type of gear that is best suited for your lifestyle.
Win a surprise for your squad! Post pictures of you and your squad using #FableticsSquad & #Contest in the caption for a chance to win the ultimate squad surprise ?????????? US only. 1 winner and up to 4 friends will be chosen and notified via DM every Tuesday. See official rules ?? http://bit.ly/FableticsSquad