This is Australia’s first sensuality boutique with 55 stores in the country. Honey Birdette was started in the year 2006 by two close friends. This idea came up as a result of them having troubles in accessing luxury and lingerie bedroom accessories. This was the main reason they decided to introduce a new sense of sensuality to flavor up the Australian bedroom. Apart from providing lingerie to high-end toys, Honey Birdette offers guidance to their clients who are in need of any kind of pleasure parlor. All of their products are designed in the Honey Birdette Headquarters under the leadership of Eloise Monaghan who is the founder and creative director.
Honey Birdette is designed to ensure that all clients visiting their shops leave the place with the best experience. This is achieved by the range of bespoke accessories available. Basically, its Honeys are offered to not only give power to women but also to ensure that they are entertained.
Recently, the brand did launch its US e-commerce site. It further, revealed its strategy that by the end of the year 2018, they would have upgraded their UK retail portfolio from the current 3 stores to forty (40). Launching of the US site is majorly triggered by the rise in US online sales witnessed in the past one year. This is intended to boost client experience, by ensuring fast delivery of products to their clients. Furthermore, it is projected to ensure that more products are easily accessed by their customer regardless of the location.
Apart from having opened stores in London’s Covent Garden last year, Honey Birdette also targets to set up retails in the US. It is also looking forward to investing in other premium places in Europe. Price for the best brand ranges from £35 for briefs and £60 for bras.