This year during JD.com’s 18th Anniversary Sale, transactions reached $29.2 billion, a new high. Chinese customers were attracted by products being offered for the first time as well as higher quality merchandise. Jingdong has launched a new and exclusive channel and made it easy to navigate. Interestingly, transaction statistics pointed to many more new users from lower tier cities.
Many new products were launched during the Anniversary Sale, one of which was Prada, the much loved Italian brand. The launch of Farfetch allowed customers access to more than 3,000 brands, and some of the world’s top hotels gave customers the choice of a premium membership program, offering unique privileges at many exclusive hotels around the world.
Their use of “Consumer-to-Manufacturer (C2M)” technology that automates complex business processes has helped collect vast amounts of data relating to customer feedback, giving access to the analysis of trends that help JD maximize customer enthusiasm. The data provides Jingdong with insights that allow them to adjust manufacturing and marketing to appeal more to customers and even allow them to appeal to customers with products they haven’t even considered.
Jingdong has no rivals when it comes to understanding how Chinese customers shop online, thus providing valuable information to companies that sell through JD.com. During the 18th Anniversary Sale, JD.com’s retail strategy greatly boosted the sale of new products.
Jingdong has, from its beginnings, been invested in using the latest technology to offer customers the best consumer experiences. Delivering products quickly to customers has always been the company’s focus. Jingdong has opened up the Chinese consumer market in game changer ways, and during the Anniversary Sale 91% of orders were delivered on the same day of purchase or the next day with service robots solving 90% of the 32 million inquiries, allowing humans to concentrate on more complex issues. Go Here to read more about the company.
Find more information about Jingdong on https://jdcorporateblog.com/about-liu-qiangdong/