The end of 2017 is fast approaching and as it does, the reign of CP&B Global CEO is also coming to an end. Lori Senecal has worked for the business since March of 2015. Her role within the company was to serve as president and CEO for the MDC Partners Network. She continues on in the role of CEO for CP&B.
The perfect role for Lori was the new role that the company took on. The agency has the needed flexibility and versatility that is needed for the entrepreneurial start. The co-founder and the chairman said of the position that Lori Senecal took in the company.
The main highlight that she will be remembered for while working at the agency is the acquisition of the American Airlines contract. She was able to snag the account away from the advertising agency of TM. Which has worked with the airline business for more than 25 years.
With the structure in place, Lori and Chuck Porter were coming up with a leadership team that is ready to make the important decisions about the business and that will lead the new teams to a level of success not previously reached.
According to Campaignlive, the transition for Lori was always to be in the position for a temporary period. She never wanted to join the team and continue pursing it. She always wanted to hand the teams over to someone else once the business picked up and once the business had proven to be successful once more.
The new teams being led by Lori Senecal started taking shape when Danielle Aldrich was recently placed in the position of president of CP&B West. She is over seeing the branches in Boulder as well as in Los Angeles. She previously served as just one of the two people that were in charge previously for Boulder. Lori was also credited for acquiring the account of Hershey’s during her reign.
Lori has worked hard to place entrepreneurs in positions that they are passionate about while they were starting to lead the 10 offices around the world. They learned early on that the regional leaders are better served when resources are shared across the board. Follow her on Twitter
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