Luiz Carlos Trabuco was born in 1951, he was the son of a poor farmer and made it his life mission to make his family’s life better. His passion for finance and drive to succeed enabled him to pursue his degree in Philosophy, Science, and Letters from São Paulo de Marília, which is now known as UNESP. Visit the website weforum.org to learn more Luis Carlos Trabuco.
During his college days he joined Banco Bradesco at the age of 17. He did everything from delivering letters to cleaning the floors. He slowly rose through the ranks reaching the status of a clerk and then the Marketing Director. For eight long years he learned everything he could to excel at every position he held.
His accolades include being named Entrepreneur of the Year in Finance by Isto E Dinheiro magazine, top 100 influential Brazilians in 2009, and one of the Best CEO’s in the world according to American Forbes.
Luiz Carlos Trabuco Cappi always credits his success to the founder Amador Aguiar and his mentor, Lázaro de Melo Brandão. His mentor reached the top position of Chairman of the Bradesco Board and retired at the age of 92. Luiz Carlos Trabuco was named his successor and will carry the traditions and Bradesco name into the future. Visit Wikipedia.org to know more about Luis Carlos Trabuco.
During his 40 year career Luiz Carlos Trabuco led the bank through some of the most revolutionary and daring times. In 2015, he led Banco Bradesco through its largest acquisition of HSBC’s Brazilian branches, which immediately expandLed Bradesco’s coverage and range to over 5500 separate branches all over Latin America. Today, Banco Bradesco is the second largest bank in Brazil with over $65 billion in assets.
He also created the Unibrad division of the bank, which is a university for the company’s employees. Last year Unibrad was voted the best corporate university in the world by Global CCU. These accomplishments are testaments to his dream and vision of making a better life for his family, his country, and the world. Not many people can say they changed the world, but Luiz Carlos Trabuco has and will continue to make the world a better place for many generations to come.