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Doe Deere Achieved Her American Dream of Success

For many people from other countries that are exposed to the media and see the portrayal of the successful American dream coming to America becomes part of the dream. Becoming a successful entrepreneur was Doe Deere dream and one that she thought she would fulfill if she lived in America. At the age of seventeen Doe and her family moved to New York and the reality of the big city was a shock. The television shows and movies that showcased did not come close to explaining how big the City of New York is. The family struggled to earn money and a few times ended up in homeless shelters.

To earn money Doe Deere and her family did several odd jobs like dog walking, pet sitting, and house cleaning. Times were tough, but the family refused to give up and continued to work hard. Doe Deere escaped the harsh reality of her circumstance’s by dreaming of a better future as a fashion designer. Though it seemed like nothing would change meeting Dorchen Leidholt a lawyer for the organization Sanctuary for Families changed their lives. Leidholt helped Doe Deere’s mother obtain a job in Accounting and helped Deere enter the Fashion Institue of Technology based on some of Deere’s fashion sketches.

Doe Deere took a chance to start selling some of her fashions on eBay and then expanded into the beauty market. It took some time, but eventually, Doe Deere decided to concentrate only on the beauty industry and started developing and selling her own cosmetics online. From selling small on eBay to developing her makeup line, Doe Deere worked hard to create her own cosmetics line, and the Lime Crime Cosmetics brand was created. Doe Deere’s dreams of becoming a successful entrepreneur in America became a reality and she continues to look for new business ideas. Deo Deere recently founded the Poppy Angeloff Jewelry Line.


Doe Deere Views on Fashion Market

Doe Deere is one of the investors that have in the USA and around the world. Although she was born and partially raised in Russia, her dream of living and working in the USA was alive. She confesses that her love for American fashion and American culture started when she was still young. During this period, the only interaction Doe Deere had with the American culture was mainly through print media and different fashion magazines. When the time came to move in the USA — at the age of 17 years — she knew her dream of becoming a fashion icon and an investor in fashion was not farfetched.

Living in New York City was an eye-opener for the young Jewish girl. Although the economic reality was harsh and sometimes unpredictable, it was a chance for her to learn about the USA and more importantly — learn about her abilities. The late 2000s was her season for experimentation and more importantly, a season for her debut in the fashion industry. Her first company — Lime Crime — later became one of the biggest fashion start-ups in the USA. Doe Deere points out that through the company, she learned more about the fashion industry and more importantly, the customers’ expectations from a fashion product.

Doe Deere understands the value of research in the fashion world. For the last six years, she has worked with different entities — all with the aim of improving products’ quality. Deere points out that understanding the value of working with other professionals has assisted her in growing her company. Some of the areas she has collaborated with other professionals include — doing market researches and product branding. Thanks to this brilliant understanding, her company is one of the few fashion companies that have grown at a faster rate while retaining initial clients. In the next five years, she hopes to change the face of fashion — with brilliant products.

She is now the CEO of Poppy Angeloff — an innovative cosmetic and jewelry brand. With a huge online following, she believes that the company is slowly changing the business dynamics of this competitive niche.


Doe Deere Views on Consistency in the Fashion Market

Doe Deere is one of the designer/investors that have made the cosmetic markets one of the fastest growing niches in the fashion world. Although she has been active in just ten years, she has successfully made the market home to creativity and more importantly, home to customization. According to her, the market has exhibited that it is possible to have customized and high-quality products without overcharging a customer. As a designer and one of the most influential cosmetic investors, she believes that the future of this niche depends on the following factors.

Doe Deere understands the value of the effective distribution. She was one of the first investors in the world of cosmetics to make her products available in all major e-commerce sites. According to Deere, making products available to all potential clients enables her to get more feedback and more importantly, serve a larger population. Lime Crime is one of the few entities to have products in multiple platforms around the world. Apart from making her products available to all her customers across the globe, she understands the value of customer feedback. Every feedback according to her is a chance for her to grow and make Lime Crime the future.

Since her niche is home to hundreds of products — research is critical. Doe Deere understands that investing in research is one of the best ways of ensuring that her customers get the best products. According to different fashion commentators, her products are the best example of consistency. Since fashion is not static, she points out that her company is always in constant growth. The growth according to her does not affect her products and their authenticity. Doe Deere believes that one can improve the quality of a product without changing its identity. In all the products — from her extensive cosmetic line — have authenticity and are a product of research.

Finally, Lime Crime is home to some of the best fashion experts. Doe Deere understands the beauty of having a team — that is passionate and dedicated. Although her team is relatively small, she points out that they have achieved a lot, in a market where major companies operate on billion dollar budgets.


From Lime Crime To Poppy Angeloff: Doe Deere’s Plight To Success

Companies tend to come and go no matter the size of the business. The beauty industry has been on fire over the past decade, and a lot of this intensity has come from a company named Lime Crime. This particular company produced some of the most radiating colors for its makeup products. These products included foundation, lipstick, lip topper, lip gloss, palettes and more. Lime Crime was cruelty-free as well as paraben-free. Doe Deere was the creator of this phenomenal brand, but she has ventured into new territories. Jewelry is another popular industry that’s filled with a boat-load of brands. Of course, this is the route that Doe Deere has chosen to tackle because this method has truly worked in the past.

“I guess you can say that I accidentally stumbled into the jewelry business,” said Deere. In other words, serendipity has played a key role in the foundation of her new company. This particular company is based on vintage jewelry. Yes, this is 100 percent correct, and Deere’s family has plenty of heirlooms. These heirlooms have sparked a sense of ambition for Deere. Her sister has been planting seeds of encouragement for starting a new business. Poppy Angeloff is looking to pickup where Lime Crime has left off. Deere and her husband sold the beauty brand recently, but they’re still fractionally involved with the beauty brand to some degree. All eyes are on Poppy Angeloff as of 2019. Deere is looking to expand this line of classical jewelry so that it can become a huge success.

“I have put in a ton of research, and I’ve done a lot of studying in terms of this industry,” said Deere. Poppy Angeloff is looking to mimic the success of Lime Crime by utilizing the brightest of hues, which has been a recipe for success.


Lime Crime’s Doe Deere: Why America Equals Success For Immigrants Worldwide

These are strange and interesting times to be alive. Although the world is frequently on the cusp if divisiveness, there is one thing that remains clear, immigrants are what truly make America. For some immigrants, that statement rings truer than ever, especially for makeup company Lime Crime’s founder, Doe Deere.

Doe Deere, born Xenia Vorotova, is a Russian immigrant, who first migrated to the United States when she was 17 years old. The family originally from a small city called Izhevsk in the Volga Region of Russia, the Deere, her sister, and her mom found themselves on the bustling streets of New York City.

Although the family believed they could achieve the American Dream, a few speedbumps derailed their journey. Although Deere’s mother was an accountant in her native Russia, transferring the proper credentials to their new home country took a considerable amount of time.

But the family’s determination prevailed, as Deere’s mother worked as a maid, while she herself performed pet-sitting jobs for the neighbors to make ends meet. While the family worked hard it wasn’t enough at first, which is when the women found themselves living in a homeless shelter for six months.

Eventually, the family’s plight took a turn for the better after meeting with a non-profit group Sanctuary for Families. The group’s director Dorchen Leidholdt was able to help Deere get into the Fashion Institute of Technology, her sister to obtain a scholarship to Columbia, and find their mother her first accounting job.

It wasn’t long before the family’s success grew. Deere was able to launch a vegan and cruelty-free cosmetic company, Lime Crime, in 2008. Since then the company has seen tremendous success. With over 35 employees and offices based in Los Angeles, Lime Crime has built a reputation for being bold, unique, and “unapologetic.”

Lime Crime has inspired women to be their best, authentic selves, not to worry about looking like everyone else. With products such as Velvetines, a liquid matte lipstick that is one of the first of its kind, and Unicorn Hair Color, it’s clear that Lime Crime reflects its founder’s bold attitude and fierce determination.

It’s the hardships that Deere faced that she credits with her tremendous success. Those struggles she fought to overcome in the land of opportunity have made her who she is today, and she’s far from the last successful immigrant to America.