For many people from other countries that are exposed to the media and see the portrayal of the successful American dream coming to America becomes part of the dream. Becoming a successful entrepreneur was Doe Deere dream and one that she thought she would fulfill if she lived in America. At the age of seventeen Doe and her family moved to New York and the reality of the big city was a shock. The television shows and movies that showcased did not come close to explaining how big the City of New York is. The family struggled to earn money and a few times ended up in homeless shelters.
To earn money Doe Deere and her family did several odd jobs like dog walking, pet sitting, and house cleaning. Times were tough, but the family refused to give up and continued to work hard. Doe Deere escaped the harsh reality of her circumstance’s by dreaming of a better future as a fashion designer. Though it seemed like nothing would change meeting Dorchen Leidholt a lawyer for the organization Sanctuary for Families changed their lives. Leidholt helped Doe Deere’s mother obtain a job in Accounting and helped Deere enter the Fashion Institue of Technology based on some of Deere’s fashion sketches.
Doe Deere took a chance to start selling some of her fashions on eBay and then expanded into the beauty market. It took some time, but eventually, Doe Deere decided to concentrate only on the beauty industry and started developing and selling her own cosmetics online. From selling small on eBay to developing her makeup line, Doe Deere worked hard to create her own cosmetics line, and the Lime Crime Cosmetics brand was created. Doe Deere’s dreams of becoming a successful entrepreneur in America became a reality and she continues to look for new business ideas. Deo Deere recently founded the Poppy Angeloff Jewelry Line.