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Lime Crime’s Doe Deere: Why America Equals Success For Immigrants Worldwide

These are strange and interesting times to be alive. Although the world is frequently on the cusp if divisiveness, there is one thing that remains clear, immigrants are what truly make America. For some immigrants, that statement rings truer than ever, especially for makeup company Lime Crime’s founder, Doe Deere.

Doe Deere, born Xenia Vorotova, is a Russian immigrant, who first migrated to the United States when she was 17 years old. The family originally from a small city called Izhevsk in the Volga Region of Russia, the Deere, her sister, and her mom found themselves on the bustling streets of New York City.

Although the family believed they could achieve the American Dream, a few speedbumps derailed their journey. Although Deere’s mother was an accountant in her native Russia, transferring the proper credentials to their new home country took a considerable amount of time.

But the family’s determination prevailed, as Deere’s mother worked as a maid, while she herself performed pet-sitting jobs for the neighbors to make ends meet. While the family worked hard it wasn’t enough at first, which is when the women found themselves living in a homeless shelter for six months.

Eventually, the family’s plight took a turn for the better after meeting with a non-profit group Sanctuary for Families. The group’s director Dorchen Leidholdt was able to help Deere get into the Fashion Institute of Technology, her sister to obtain a scholarship to Columbia, and find their mother her first accounting job.

It wasn’t long before the family’s success grew. Deere was able to launch a vegan and cruelty-free cosmetic company, Lime Crime, in 2008. Since then the company has seen tremendous success. With over 35 employees and offices based in Los Angeles, Lime Crime has built a reputation for being bold, unique, and “unapologetic.”

Lime Crime has inspired women to be their best, authentic selves, not to worry about looking like everyone else. With products such as Velvetines, a liquid matte lipstick that is one of the first of its kind, and Unicorn Hair Color, it’s clear that Lime Crime reflects its founder’s bold attitude and fierce determination.

It’s the hardships that Deere faced that she credits with her tremendous success. Those struggles she fought to overcome in the land of opportunity have made her who she is today, and she’s far from the last successful immigrant to America.

https://www.instagram.com/doedeere/?hl=en