GreenSky is a tech company which has changed the real estate industry in America. The main objective of the organization is arranging loans for families which want to undertake home improvements. As a result, the organizations prides its image on a different technology startup compared to others within the market. The company was founded by mathematics guru known as the David Zalik. One of the unique characteristics of the CEO David Zalik is his shyness towards the press. In many instances, he has turned down invitations to speak at the conference as well as presentations. In addition, he does not believe in the idea of raising capital outside the business, and this has enabled the firm to experience significant growth without a huge burden of debt.
The management approach adopted by the GreenSky has challenged other Silicon Valley beliefs of the importance of staying private for the long operational duration. However, GreenSky is on the brink of launching an IPO, and according to The Wall Street Journal, the company could raise $ 1 billion at the valuation of $5 billion. In the course of going public, the company has diverted from other well-funded companies such as Credit Karma, Uber, and Stripe. The main reason why many companies have steered off the IPO debate is that of the pressure arising from the investors and other shareholders on issues to do with quarterly earnings as well as profitability. Unlike many startups which depend on the public for funding, GreenSky is different, and Zalik did the opposite by working with the bank for the benefit of raising capital. Through its partnership with large banks such as SunTrust, Fifth Third, and Regions the ones which hold the loans in the balance sheets.
In the course of the doing business with the banks, GreenSky receives one 1% of the balance each year. In order to meet the high market demand, the company has employed the services of more than 17000 contractors who are doing the heavy lifting. Each customer who wants to engage in homemakers can access up to $65000. As a result, each loan disbursed enables the company to generate 6% on the loan amount. The application of the loan is done online using smartphones and decision of lending or decline is received in a matter of seconds.